The DMC Initiative (DMCI), has been awarded a staggering nine PromaxBDA Awards at the recent Australia/NZ PromaxBDA Television Promotions and Marketing Awards. DMCI, in partnership with FOX Classics, was awarded seven Gold, and two Silver Awards for their highly successful channel brand IDs for subscription television channel FOX Classics. This highly successful campaign has picked up 13 awards since its launch – including multiple wins at the Global PromaxBDA Conference held recently in LA and an ASTRA Award.
Most Outstanding Promo of the Year
Best Television Image Campaign
Best Television Image Promo
Best On-Air Branding Design
Best CG Animation
Best Design Without Footage
Best Promo Not Using Program Footage
Best On-Air Ident Design (Out of House)
Most Outstanding Design in Promotion
The FOX Classics brand spots were designed to take viewers on a guessing game journey through the world of classic cinema. Each ID interprets a series of films, merging them together through iconic design, smart transitions and tailored audio composition.
FOX Classics, the leading television channel broadcasting classic movies and television series, engaged The DMC Initiative to develop a series of ID’s for the channel. The ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each ID interprets a series of films, merging them together through iconic design and audio.
Source: DMC Initiative