Disney Interactive has launched a new publishing label called Plaid Banana Entertainment to create a complete line of software in the kid's adventure genre. Disney is teaming with Hulabee Entertainment, a digital media company established by Humongous Entertainment co-founders Shelley Day and Ron Gilbert. Under the agreement, Disney Interactive will handle all marketing and distribution for Plaid Banana Entertainment titles. Designed for kids ages three to nine, the line will debut in March 2002 with its first two titles: MOOP & DREADLY IN THE TREASURE ON BING BONG ISLAND and OLLO AND THE SUNNY VALLEY FAIR.
Jacquie Kubin describes how Humongous' focus on story and characters has sold over 16 million games and counting.