Burbank, CA – M3 Creative has named prominent theatrical marketing producer David Yocum, the force behind a number of Hollywood’s most recognizable film trailer and TV campaigns, as Partner/Creative Director of newly formed M3 Creative Trailers, its motion picture advertising division.
With the arrival of Yocum, who joins M3 Creative Partners Andy Meyers, Brad Baruh and Roman Perez, the fast-growing company bolsters its involvement in theatrical campaigns for the major studios and independents. The new division adds another important layer to the firm’s award-winning work in TV and digital with the industry’s biggest entertainment brands, networks, studios and independent production companies. It also follows M3’s recent expansion into independent film production with the creation of another division, M3 Film.
Yocum’s work encompasses trailer and TV campaigns for “300,” “Ocean’s Eleven,” “Watchmen” and “The Matrix,” as well as every one of the “Harry Potter” films. Other trailer titles include “Extremely Loud and Incredibly Close,” “Rock of Ages” and “Crazy, Stupid, Love.” Yocum has won multiple Key Art and Golden Trailer awards for campaigns including “Sherlock Holmes,” “The Curious Case of Benjamin Button,” “Harry Potter and the Order of the Phoenix” and “300.”
“Dave is an extraordinarily talented marketing producer who has played key roles in creating some of my favorite trailers and TV campaigns for blockbuster movies,” Meyers said. “At M3, we’re looking for the most creative, independent, marketing superstars out there and Dave fits that mold, having earned a stellar reputation for his wide range of outstanding work across all genres. All of us at M3 are so excited to be building another key component of our expanding film operation.”
Yocum said, “M3 Creative is considered to be one of the best in the business. I’ve known these guys for years and, when the offer came to launch and build a new trailer division at this groundbreaking company, I jumped at the chance. We are creating something truly unique and special here, and I look forward to all of the exciting opportunities that lie ahead.”
Prior to joining M3, Yocum spent 12 years as Creative Director/Producer/Editor at Mojo, LLC; he earlier was a producer/editor at Mirage Productions and served for a decade as senior editor at Paramount Pictures. Yocum obtained his Bachelor of Arts degree in film from the University of Missouri, Columbia.
Earlier this month, M3 Creative announced the formation of the M3 Film division after Meyers, Baruh and Perez produced their first highly anticipated feature, “John Dies at the End,” a phantasmagoric sci-fi/horror film starring Paul Giamatti. The actor and his producing partner, Dan Carey, executive produced with auteur and cult legend Don Coscarelli (“Bubba Ho-Tep,” the “Phantasm” series) leading the way as director, producer and writer of the screenplay.
The Wagner/Cuban Company’s Magnet Releasing, genre arm of Magnolia Pictures, is the distributor and will release the film through its Ultra VOD program and theatrically. “John” will debut on all VOD platforms in late December, with a theatrical release set to follow in early 2013.
M3 Film, overseen by Meyers and Baruh, is producing a second feature, "Apple Cart," which will explore new ways of telling classic 1970s and '80s horror narratives. Written by Baruh, shooting will commence this winter.
Source: M3 Creative