London, UK -- Coolabi kick starts the New Year with the exciting appointment of agents, Planeta Junior and Limo Licensing, in two new territories for its beloved pre-school brand, Poppy Cat.
Planeta Junior, part of Grupo Planeta - who already represents Poppy Cat in France - will now be extending its reach into Poland following the successful TV launch in September 2012, where Poppy Cat is the second highest rated show on MiniMini+.
Limo Licensing, a well-respected independent licensing company that focuses on quality brands, will represent the property across the Nordic regions including Denmark, Finland, Sweden, Norway and Iceland. The popular pre-school show currently airs in the latter four countries.
Patrick Aberg, President of Limo Licensing says: "We think that Poppy Cat is a charming, adventurous and very special character. We are excited to partner with Coolabi and launch a merchandising programme across the Nordics.”
Majka Kadlecová, Head of Planeta Junior CEE also comments: “The success of the series on MiniMini in Poland shows the strength of the Poppy Cat characters. We see a great opportunity for Poppy Cat and her friends to gain the hearts of Polish children.”
Natasha Dyson, Head of Licensing at Coolabi adds: “This year marks the tenth anniversary since the original Poppy Cat book launch, so we are delighted with the continued international expansion of the TV tie-in series. We are thrilled to appoint new agents in the Nordic countries and Poland, and we look forward to working with them to secure strong licensing partners in these key territories.”
Poppy Cat brings to life the wonderful world of the pre-school children’s character by Lara Jones in the book series created in 2003, which sold more than 2.5 million copies. The series is co-produced by Coolabi’s television production arm, Coolabi Productions, and the Emmy shortlisted and BAFTA award-winning, King Rollo Films.