Passion animates Wonka

Passion Pictures has created a new fully computer generated spot starring
Willy Wonka (WILLY WONKA AND THE CHOCOLATE FACTORY). Launching Rowntree's
new Wonka Xploder chocolate bar, the :20 spot shows Wonka and his chocolate
factory where teams of robots stir vats of bubbling chocolate, and brightly
colored machines create delicious chocolates. Willy tests his new
invention, the Wonka Xploder, on two boys who are inside a sealed testing
room. The boys are startled when the chocolates explode and the secret
ingredients burst to life. Paul Smith and Oliver Reed directed using
Lightwave software.