Press release from Venables Bell & Partners:
Venables Bell & Partners has released the latest TV spot for Intel, "House of Flying Laptops."
The campaign, "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, it is the largest marketing spend for the company since launching Intel Centrino in 2003.
“House of Flying Laptops,” highlights Ultrabooks’ extended battery life and a nod to such stylish martial arts films as House of Flying Daggers and Crouching Tiger, Hidden Dragon. Beginning in an ancient Chinese temple during the Ming Dynasty, two traditionally dressed women, each wielding a bulky, power-hungry laptop, engage in an epic battle over a single available power outlet. Their attention quickly turns to a modern woman sitting at a nearby table and working on her Ultrabook.
As with the other TV spots in the campaign, the ad ends with a metaphoric twist as the original ancient setting transforms to a modern-day one. A voiceover at the end says, “Suddenly, everything else seems old-fashioned. Ultrabook. Inspired by Intel.”