Trollback rap on Rowecom Spot

files/pictures/picture-35.jpgTROLLBACK & CO., a newly formed visual effects and design studio, finished
a new spot for ROWECOM, a start-up internet service company. The commercial
features a fast-paced mix of books, maps and other layered images in conjunction with
live action footage by director Elena Colombo. The spot was produced for the
creative team at Boston-based McKay Communications. The spot started airing October
18 on CNBC North America and Europe (including the United Kingdom).