TOPIX/MAD DOG, Russell Stover
By dkilmer
Created 07/28/1999 - 00:00
Toronto-based TOPIX/MAD DOG has completed the computer animated :15 Russell
Stover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover and
Berstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluid
dynamics software that can be customized to replicate jelly spurting out of
an "oil" derrick. Done in Softimage, the spot features little chocolate
construction workers who become excited when their derrick hits jelly. Sean
Montgomery directed.
