Ring Of Fire Roasts Apples

files/pictures/picture-35.jpgRING OF FIRE roasts with two new spots for the Washington Apple Commission.

Produced for Seattle-based agency McCann Erickson, the 30-second

commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple

Guy revives a family of four with apples before they drive their car off

the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope

bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring

technique they call "snap zoom morph" to transition from various shots

throughout the commercials. Creative director and visual effects supervisor

on the spots was Jerry Spivack and John Myers was the executive producer.