Ring Of Fire Unisys Spot
Created 07/30/2000 - 23:00
files/pictures/picture-35.jpgRing of Fire finished the visual effects for two 30-second commercials for Unisys. "Pigeons" starts with a man sitting down on a park bench next to a Unisys specialist. As the ad progresses, the female specialist gets wrapped up in telling the man all about e-business, and her head becomes encased in a monitor. When she calms down the monitor disappears and the tag line says, "At Unisys, we eat, sleep and drink this stuff!" Again in "Golf," Bob, the Unisys specialist, has his head encased in a monitor as he tells his friends about e-business on the golf course. The Ring of Fire artists used Discreet Logics inferno* and Quantels Henry and Adobes After Effects to form the 3D monitors around the specialists heads. The creative director was Jerry Spivack, while Casey Conroy, Jill Heinrich and Kim Evans produced. The spots were produced for New York-based advertising agency Bozell.