Renegade Creates Trix Yogurt Spot

files/pictures/picture-35.jpgRENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt

spots for New York-based ad agency Saatchi & Saatchi. The spot starts out

with a group of sad kids in a black & white colored world until they taste

Trix Yogurt. They use their spoons as magic wands to paint the world in

bright colors. The cel animated spot was directed by Darrell Van Citters

and produced by Jeff Poehlmann of Johnson Burnett Productions.