Renegade animates Trix

RENEGADE ANIMATION animated "Fly the Friendly Skies," a 30-second commercial for General Mills Trix Yogurt featuring the Trix Rabbit introducing the snack to a couple of bored kids on a plane flight. The cel animated spot was directed by Renegade's Darrell Van Citters and produced through the Saatchi and Saatchi Agency in New York. The commercial's contemporary style incorporates sharp, angular features and quick fluid motion while combining black & white and color animation with live-action elements.