Radium’s 3D snake

San Francisco-based Radium contributed a combination of 3D animation, morph and compositing techniques to a 30-second spot for Lawson Software produced by Complete Pandemonium. The spot features a fast-talking businessman delivering a sales pitch to a prospective client as he slowly turns into a 3D snake, modeled by Radium computer animator William Opdyke. The visual effects were executive produced by Dana Townsend.