RADIUM animates gum ad
Created 04/04/1999 - 00:00
San Francisco-based RADIUM has animated more than a half-dozen 3D
computer-generated building block characters for "Toys," a national
television spot promoting Wrigley's Juicy Fruit Gum. Conceived by BBDO
(Chicago, IL), the 30-second spot revolves around a group of toy figures
that spring to life in pursuit of the sweet taste of Juicy Fruit. The
commercial blends 3D animation, 2D effects, live-action and cel animation.
Radium created the tiny plastic blok characters as 3D elements. Afterwards,
cel animated facial expressions, produced by Celluloid Studios (Denver,
CO), were texture-mapped onto the 3D models by compositors at Radium.
William Opdyke was director of computer graphics and Dana Townsend was
Radium's executive producer.