Press Release from Nola
Working via 180 Grados, Nola Pictures' Juan Delcan directed and animated La Verdad, yet another spot for Chilean TV network Chilevision, which promotes the channel's approach of respecting all people, without judgment and reporting clear unbiased truth.
"After our previous award-winning effort with Chilevision, on the Manifesto project, we were excited to team up again," stated Nola EP Charlie Curran. "Juan came through and once more provided a showcase of the depth, talent and diversity that continues to define Nola and what we're able to achieve under one roof."
The spot is a :90 romp through an abstract landscape of pulsing animation; an ever-changing quilt of intense characters, subtly defined landscapes, and shifting shapes, each morphing seamlessly into the other as the Chilean narrator contemplates the unpredictability of life and the importance of truth to one and all. A rich, textural color palette defines the space, while a driving guitar based track with chorus back up the narrative.
"I wanted to find a fresh, art-based illustration style," noted Delcan. "I was going for an illustrative style without hard line, based on expressionist paintings like those by Ernst Ludwig Kirchner. Our previous collaboration with Chilevision created a wonderful trust and confidence so our working dynamic now has a really streamlined production process."
Spot Titles: La Verdad
Air Date: June, 2010
Agency: 180 Grados
CD(s): Sergio Gamboa, Joacim Montaner
Prod Company: Nola Pictures
Director: Juan Delcan
Design & Animation: Juan Delcan, Arthur Metcalf
EP: Charlie Curran
EP: Ximena Cano
Producer: JJ Wilmoth
About Nola Pictures:
Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.
Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola's mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as Dell, Pfizer, Budweiser, Givenchy, Phillip Morris, Kraft, Proctor & Gamble, Wyeth, Pro Health, McDonald's, Sundance, Cadillac, Ford, Carolina Herrera, Samsung, Umbro, Nike, ESPN, QNB, Bank of America, UPS, and Jet Blue among others.