Mark Gethin Promoted to US Creative Director of Color Grading at MPC

files/pictures/picture-35.jpgPress Release from MPC

MPC is pleased to announce the promotion of senior colorist Mark Gethin to US Creative Director of Color Grading. In his new position, Gethin will lead the creativity and growth of color grading in New York and Los Angeles via MPC's dedicated digital infrastructure that allows real-time remote grading in HD.

"During his 4 years with MPC LA, Mark has had a tremendous impact on the US market, landing awards and working on a range of high-profile clients," noted MPC Global Advertising MD Graham Bird. "His attention to detail and approach to the craft is the imprint we want MPC to make on all its projects."

MPC's Creative Director of Color Grading Jean-Clement Soret said, "Congratulations to Mark! His new position reflects years of consistent top quality work, he is a very special talent in the commercials US industry."

Gethin has successfully impacted the US market with campaigns for blue-chip clients BMW, Saab, Puma, Honda, Xbox, Coca-Cola, Gatorade and Proctor & Gamble to name a few. His work on Halo 3 ODST: The Life earned a British Arrow Award.

"I'm really proud of what we've achieved since opening our doors in Santa Monica three years ago," said Gethin, who previously worked as senior colorist in the London office. "We've got a great team here in LA and I'm excited about the opportunity to develop further throughout the US."

MPC is home to the very best color talent; Jean-Clement Soret, Paul Harrison, George K, Ricky Gausis and James Tillett are based in London, while Mark Gethin in LA. All are available for remote grading in London, LA, New York and Stockholm.

About MPC:
MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC's dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.

With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today's media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients' visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.

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