Press release from Independent Films:
Ed Sayers, director at production company Independent Films, has made a documentary film of the "The World Is in Play," the new campaign for the European launch of the new Sony PS Vita console, which features gamers themselves in starring roles.
“The World Is in Play” is attracting hundreds and thousands of views online, thanks not only to its incredible dramatic impact but also to the fact that "The World Is in Play" is an immense creative collaboration with the gaming community itself. In these films, Sayers has captured the excitement and exhilaration on set in a mixture of interviews with the gamers, brilliant bird's-eye views of the mechanics of filmmaking, and stunning footage of the set in full-blown action.