Hombeez from (Colossal)

San Francisco-based (COLOSSAL) PICTURES created a 30-second PSA for Partnership for a Drug-Free America called "Hombeez Bee-Ball Game." The spot, which will begin airing in May, features bee-like characters from, HANGIN' WITH THE HOMBEEZ, a series of books written by Dann Gershon and illustrated by David Robinson. Music and narration for the PSA are provided by the well-known New York hip hop and R&B producers Full Force. The message-driven piece pits a group of Drug Bugs against the clean and sober Hombeez in a game of basketball, and the results are obvious. Credits for "Bee-Ball Game" are: Tom Rubalcava (director), George Evelyn (creative director), Jana Canellos (executive producer), Tom Rubalcava, Charlie Canfield, Alan Lau (animators) and Just Kid Inc. (agency).