GRAPHITI completes Pepsodent s
By dkilmer
Created 07/24/1999 - 00:00
Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of the
Missing Tooth" for Pepsodent, a 7-minute infomercial in which detectives
Sqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their way
through a tooth maze, battle germs in a haunted house, peer into a food
cave, and are lectured by a dentist who explains to them the benefits of
good oral hygiene. Traditional line drawings were used to create the
characters, but environments were produced in 3D Studio Max. Cambridge
Animation Systems' Animo Ink-and-Paint and Director modules were used to
integrate and composite the drawings and 3D scenes.
