GRAPHITI completes ThumsUp spo
Created 08/23/1999 - 23:00
Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spot
for ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holds
a straw like a microphone and sings a 1970s Hindi love song until the
ThumsUp hero, played by a live model, squashes the insect. Graphiti used
Cambridge Animation Systems' Animo software to composite the three matte
layers -- a highlight layer, a mid-tone layer, and a body shadow layer --
making up the mosquito. The 3D environment was created with 3D Studio Max.
Sunil Shetty directed the spot.