Shilo's artists recently directed and produced an HD spot completed entirely in CG for the creative team from Seoul, South Korea-based ad agency Cheil Communications and their client Hankook Tires.
Shilo Creative Director Jose Gomez said, "Cheil Communications came to us with the idea of conveying that Hankook Tires allow you to out-maneuver and out-gun your competition. Over the course of about six weeks, we created the spot. We designed it to appear like a slice from a Hollywood action flick -- and to me, the finished spot epitomizes the classic struggle between good and evil."
View and download a high-resolution QuickTime for the finished spot, and also download some artwork, by visiting www.darnellworks.com/shilo/nr0010.htm
Tools used in developing this project include Autodesk Maya for 3D, Cube for managing renders, Mental Ray for rendering, Adobe Photoshop for texturing, Adobe After Effects for compositing, and Final Cut Pro for editing.
Title: THE CHASE
Length: 30 seconds
Debut Date: April 4, 2008 in Europe and Asia, April 8, 2008 worldwide
Client: Hankook Tires
Advertising Agency: Cheil Communications
City/State: Seoul, South Korea
Production Company: Shilo
Creative Director: Jose Gomez
Lead Design: Tom Green, Jose Gomez
Editor: Tom Green, Andre Stringer
2D Animators: Tom Green, Jose Gomez, Nate Davies, Eugene Gauran
3D Designers: Ethan Summers, Cody Smith, Trentity DeWitt, Nate Davies, Matt Foley, Blake Guest
3D Modelers: Ethan Summers, Trentity DeWitt, Nate Davies, Matt Foley, Blake Guest, George Longo, Joey Struve
Matte Painter: Dylan Cole
3D Animators: Kiel Figgins, Trentity DeWitt, Matt Foley, David Weinstein
Executive Producer: Santino Sladavic
Producer: Jake Hibler
Music/Sound Design/Mix: Christophe Easleton