Eyeball Promos USA’s Fall Line-Up

files/pictures/picture-35.jpgEyeball finished a series of two-minute promos for USA Network. Creative director and art director Jory Hull created a slick style for the project that showcases USA Network’s fall line-up of original movies, first-run Hollywood features, sporting events and USA’s demographics. Eyeball created the design elements that linked the footage provided by USA. The promos were used as a visual representative of USA Networks for media buyers in New York, Chicago and Los Angeles. Shur said, "This was somewhat of a departure for USA Networks. We wanted to make the look more contemporary and break with their traditional approach. Steven Chow encouraged us to push and experiment. What we came up with was more organic and a bit more subtle than waving a flag in people’s faces." Hull said, "We needed the right balance between our design elements and the clips and logos. It was important to capture the energy and mood of the network but we needed to avoid creating a blizzard of images."