Digital Domain Raps Fiat Spot

files/pictures/picture-35.jpgDIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the

new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with

Digital Domain's visual effects supervisor Paul Kirsch to create a city

full of people riding around on lion, tigers, and bears. The Punto drives

in showing how different it is compared to the other animals on the street.

Digital Domain had the complex job of combining five-days of greenscreen

shooting on the Paramount backlot into a coherent flow. "We made the

backlot look bigger than it was, " explained Kirsch. "We added buildings

and built side streets so as you look down the road it appears to go on for

miles."