Press Release from Click 3X
In a flurry of snow, fog, and shattering ice sculptures, Haunt infuses Big Pink's latest video, Dominos, with an unforgettable visual mix that perfectly complements the up-and-coming group's lyrics, look, and sound.
The video, a sequence of close-up and medium-distance shots of various speed and focus, show the band rocking onstage as the Haunt-generated chaos rains down around them, the various explosions and debris enhancing the message of sadistic glee that bleeds through the song. Click 3X worked closely with production company Partizan and handled all the VFX and Flame work for the project.
VFX Supervisor Mark Szumski notes, "My role in this project was to enhance what was shot and blend two different cameras together. The video was shot on RED and on Phantom. In Flame, we created a basic look of the video with the intent of doing a DI process later. Getting the Phantom and Red camera shots to blend seamlessly was a challenge. For other scenes, I spent a lot of time adding, anamorphic flares, camera shakes, swirling fog and additional 3D particle FX into the scenes."
The Creds:
Artist: Big Pink
Song Title: Dominos
Air Date: August 2009
Production Co: Partizan
Director: Timothy Saccenti
DP: Ivan Abel
Producer: Brian Graf
Production Designer: Jeff Shepherd
Editorial: Digital Kitchen
Editor: Ryan McKenna
Post/Effects: Haunt@Click 3X
Visual Effects Supervisors: Sarah Cargiulo, Mark Szumski
Flame artist: Mark Szumski
Telecine: The Mill
Colorist: Damien Van Der Cruyssen
About Click 3X:
New York-based Click 3X produces cutting-edge visual solutions for commercials, feature films, television, music videos, and broadcast clients around the globe. Founded in 1993, Click 3X has become one of the preeminent providers of innovative media content, housed in an environment led by artists, yet supported by one of the most technologically advanced digital studios in the industry. With award-winning design, powerful visual effects, and a visionary animation team, Click 3X has worked on array of diverse highly-recognizable projects, including a series of films from academy-award winning directors like Jonathan Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a long line of recent commercials for major brands such as Sharp, Ford, and Goodyear.
In addition to Click 3X's commercial and film expertise, their interactive design studio, ClickFire Media, specializes in multi-platform, media-rich interactive campaigns. CFM partners with agencies and entertainment industry clients in the conceptualization, design, and development of immersive branded experiences. Through insight and innovation, CFM combines the latest interactive technologies with the best design, video, animation, and live action skills from Click 3X to deliver integrated solutions in the ever-developing media landscape. Haunt is a division that specializes in cutting-edge motion design for music videos, virals, and installations, and has worked with many of the industry's top music talent and directors. Click 3X Entertainment focuses on broadcast branding and design, rounding out the company's expertise for every screen.