Press release from Charlex:
Ah, the sticky note -- that pre-digital-age holdover that is as failsafe a reminder as any to take care of the myriad chores consuming our days. Charlex [1] neatly appropriates this old-school idea in a new :30 promoting Verizon's not-so-low-tech high-speed Internet and phone bundle.
Notes features a colorful series of the old stickies, displaying Sharpie-drawn pictures and key words associated with the Verizon services. A hand occasionally flashes across the screen, switching the notes to match the content of the narrator's message. The spot closes with a slick merger of the old and new, as the camera zooms out to reveal the "sticky note" mural framed inside a laptop screen.
CREDITS
Client: Verizon HSI
Spot Title: Notes
Air Date: December 2011
Agency: McCann Erickson
EVP, Executive Creative Director: Sean Bryan
EVP, Executive Creative Director: Tom Murphy
SVP, Group Creative Director: Chris Quillen
SVP, Group Creative Director: Jeff Taylor
Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
SVP, Director of Production: Michele Ferone
Senior Producer: Jessica Coccaro
Production Company: Charlex
Director, Editor: Ryan Dunn
Stop-Motion Animators: Adam Pierce, Chris Gilligan, Esther Casas
VFX Supervisor: Steve Chiarello
Live-Action Producer: Lori Fechter
Senior Producer: Alex Jarman
Lead Designer: John Bermingham
Lead Compositor: Kyle Derleth
Compositors: Ryan Gotilla, Adam Miller
Director's Assistant: Drew Weigel
Executive Creative Director: Alex Weil
Executive Producer: Meredith Machial
Music: Antfood
Hand Talent: Jimmy Aquino
Links:
[1] http://www.charlex.com/