Blur Studio For U.S. Army Spot

files/pictures/picture-35.jpgBlur Studio recently provided motion graphics design and production services for a new 60-second spot for the U.S. Army Reserve. The spot entitled "Dot You" promotes opportunities in the Army Reserve and highlights the service's Website, goarmyreserve.com. Typography animates over the live-action, echoing values such as "leadership," "dedication" and "adventure." The spot culminates with a series of hero shots over which appears the Army Reserve's Website address. "The graphics had to be modern and eye catching, exciting, interesting and high tech," explained ad agency Impiric producer Susan Lekanides. "It had to captivate the interest of the Internet generation." The spot's creative director and designer Jennifer Miller said, "I wanted it to have an Internet feel but not be too tech heavy. The camera effects add another dimension and give it a powerful energy."