Vail Resorts EpicMix
Press Release from Anonymous Content
Anonymous Content Directorial duo the Purchase Brothers, working via Crispin Porter & Bogusky, are amping snowsports fans up for the coming winter with a :30 web film promoting Vail Resorts' new product, EpicMix, an online and mobile app that captures a skier or snowboarder's lift rides and vertical feet on the mountain all season long.
Set amidst stunning mountain terrain, Unveil is an airborne adventure featuring the resorts' epic property and a fleet of helicopters. The squadron descends upon a series of steep high-alpine bowls and fires grappling hooks into the veil covering the mountain, collectively heaving the blanket of white fabric high into the air and away from Vail's exhaustive trail network. The camera switches to a cockpit view, where a heads up display reveals that EpicMix is online and that a new mountain experience is here.
Client: Vail Resorts
Spots Title: Unveil
Air Date: October 2010
Agency: Crispin Porter & Bogusky
ACD: Andrew Lincoln
ACD: Matt Talbot
CD: Tony Calcao
Producer: Aaron Kovan
Prod Company: Anonymous Content
Director(s): Ian Purchase, David Purchase
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
AP: Nick Fuller
Coordinator: Niva Chow
Music Composer: Taylor Stuart
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the company, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.