AARGH! co-produces Cold-Eeze s
Created 10/02/1999 - 00:00
Orlando, Florida-based AARGH! ANIMATION, INC. (not related to the above
company) is co-producing a series of :10 and :30 spots for Cold-Eeze cold
medicine that combines live-action with cel animation. Mark Simon and Dave
Kallaher directed the animation. The three :10 spots consist of a cel
animated plane that swoops into frame over a six layer multi-plane of
moving clouds. The computer generated product packages fly out of the plane
and are presented close to camera. In the :30 spots, live-action passengers
on a plane turn into animated caricatures of themselves when they sneeze.
The scenes were shot with a motion control camera on a 747 jet mock-up at
Disney/MGM Studios in Orlando. AARGH! rotoscoped the animation, while
giving it a cartoony flair, which was then composited over a combination of
the live-action and the clean plate. David Nixon of David Nixon Productions
directed the live-action.