Aardman's Text Santa Campaign
Press Release from Aardman Animations
New York, NY — November 29, 2011 -- The new animated promo campaign for ITV’s major new charity initiative Text Santa kicks off on 26th November 2011. ITV Creative worked alongside industry experts Lambie-Nairn and Aardman Animations (www.aardman.com
) to bring the campaign to life.
The aim of Text Santa is to raise awareness and money for those most vulnerable during the festive period and will appeal to the public to raise money mainly via text donation. The promo uses the concept of using joy as currency to send happiness to those who need it most at Christmas. The first phase of the campaign launches on 26th November 2011, with a call to action featuring celebrities launching on 3rd December 2011. The loveable Text Santa animated characters will also take over the ITV idents from 10th December 2011.
Lambie-Nairn developed the brand identity for the campaign, both on and off air. This included the creation of a family of loveable characters named ‘Santa’s little helpers’, each with their own personalities and character traits. Aardman (the animation house behind Morph and Wallace and Gromit) were appointed to bring the ideas to life, spreading the spirit of Christmas.
Text Santa is an ITV Studios production for ITV1.
The promo campaign was created by Mark Gouldie, Senior Graphic Designer, Oscar Cariss, Senior Creative, Helen Ewer and Phil Bolger, Creatives, Kirsty Beale, Senior Producer for ITV Creative, Sophie Lutman, Creative Director for Lambie-Nairn and Tim Ruffle for Aardman.
About Text Santa
Text Santa begins on ITV1 on 11th December with a one-hour live launch show presented by Phillip Schofield and Christine Bleakley. The exciting finale will take place on Christmas Eve and will be presented by a number of high profile hosts including Ant and Dec. Other much loved names from television, music and show business will join the presenters for the three hour entertainment event. The confirmed UK wide charities are Carers UK, Crisis, Help the Hospices, Samaritans and WRVS plus Great Ormond Street Children’s Charity, Helping Hand, Noah’s Ark Appeal and Yorkhill Children’s Foundation. Text Santa is supported by partnerships with Asda, Vodafone and Bird’s Eye.
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars.
Aardman’s multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions.
About Lambie Nairn
For the last thirty years, Lambie-Nairn has been bringing brands to life that emotionally connect with audiences and deliver business success. Pioneers in the world of branding and identity, they¹ve launched some of the biggest brands in the world, winning awards and redefining genres along the way. Today, Lambie-Nairn’s work is characterised by a holistic understanding of brands across all media outputs from the big screen to the small, from online to mobile. The company has worked across all geographical markets for the likes of ITV, FIFA, Telefónica/O2, EA Games, EADS , BBC and Hotels.com. For more on Lambie-Nairn, please visit www.lambie-nairn.com