Press release from 72andSunny:
Activision's Call of Duty continues its hot streak with the new campaign by 72andSunny [1] for the game's Elite downloadable content subscription service which will release assets for online gameplay monthly throughout the year. Directed by Caviar's Ruben Fleischer of Zombieland fame, the two debut spots -- a long-form brand video and the January content drop -- feature comedian Rob Riggle taking the game world on a killer tour of the new DLC content.
Post-production and online were done by Logan, with music production from Squeak E. Clean.
Join Up Soldier
CREDITS
CLIENT: Activision Publishing
PRODUCT: Call of Duty: Elite
TITLE: “Join Up: Elite” :30 & “Join Up, Soldier” 2:36 & “January Content Drop” 1:24
FIRST AIRDATE: January 23, 2012
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Creative Director, writer: Jason Norcross
Creative Director, designer: Matt Murphy, Peter Novosel
Writer: Josh Fell
Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Director of Film Production: Sam Baerwald
Producer: Dan Ruth
Business Affairs: Christine Claussen
Production Company: Caviar Los Angeles
Director: Ruben Fleischer
DP: Damian Acevedo
Executive Producers: Michael Sagol and Jasper Thomlinson
Editorial: Final Cut
Post-Production: Logan
Executive Creative Director: Ben Conrad
Executive Producer: Matthew Marquis
Online: Logan
Flame Artist: Michelangelo
Music Production: Squeak E. Clean Productions
Producer: Chris Smith
Audio Post: Lime Studios
Sound Design: Barking Owl
Telecine: CO3
Colorist: Siggy Ferstl
Links:
[1] http://www.72andsunny.com/