Press Release from Cinilicious Take Out:
Cinelicious Take Out delivered the visual effects artistry of Ben Looram to Bully Brothers Post to collaborate on the new Suzuki spot, “Sled,” which aired on the Super Bowl.
The spot features an Inuit man driving through an arctic landscape in a Suzuki Kizashi, while he and his husky dog team rock out in the interior warmth and comfort of the all wheel Sedan. Confronted by his wife as to the whereabouts of the sled, he admits he traded it in for his new ride.
Maximizing the Cinelicious Take Out model, Looram integrated, networked, and setup the Take Out flame into Bully Brothers Post's existing infrastructure. Working closely with the creative team from Bully, Boxer and Agency Siltanen & Partners Advertising, Looram worked on shots to give the dogs a naturalistic – but animated – experience.
Looram recently led the VFX for the VW Super Bowl game day teaser ad (and viral sensation) “The Bark Side” via Deutsch.