Spy Kids: All The Time In The World Goes 4D With Aromascope

files/pictures/picture-35.jpgPress Release from Dimension Films

New York, NY, June 24, 2011 - Dimension Films announced today that SPY KIDS: ALL THE TIME IN THE WORLD is taking moviegoers to a whole new dimension in 4D with Aromascope.

Cutting edge filmmaker and director of the highly popular SPY KIDS franchise, Robert Rodriguez, was one of the first to re-introduce audiences to 3D since its inception in the 1950s.  After many years away from the cultural mindset Rodriguez brought back a whole new wave and rebirth of 3D into mainstream cinema in 2003 with SPY KIDS 3-D: GAME OVER.   The film impressed and entertained audiences and went on to gross close to $200 million.

This innovative and celebrated franchise will now be the first to introduce audiences to the new adventure of 4D where they will have 8 special opportunities throughout the movie to access the action interactively through smell.  The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.

With each individual admission ticket, kids and parents will also receive an Aromascope card that is free of charge with easy to read numbers outlined.  As the numbers flash on the movie screen the audience will rub the corresponding number on their card.  When each of the 8 aromas are unleashed you will get to experience a special moment in the film and be transported into scenes in the family adventure film.  This fun added attraction takes the audience beyond sight and sound and into a symphony of scents as the movie is coming to life.

"Families are going to love the interactivity of this new addition to the movie going experience.   And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D,” said Robert Rodriguez.

4 times the gadgets, 4 times the adventure and 4 times the dimension.  Audiences can get a whiff of the bigger, better experience on August 19th when SPY KIDS: ALL THE TIME IN THE WORLD IN 4D opens in theaters nationwide.

ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979.  TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE.  Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, including Tom Hooper’s THE KING’S SPEECH, winner of four 2011 Academy Awards®, including Best Picture.  Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD;  HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE, THE COMPANY MEN; MIRAL; and SCRE4M.  Upcoming releases include SPY KIDS: ALL THE TIME IN THE WORLD IN 4D, APOLLO 18, OUR IDIOT BROTHER, THE DETAILS and MY WEEK WITH MARILYN.   Recently wrapping are I DON’T KNOW HOW SHE DOES IT and COGAN’S TRADE.

TWC is also active in television production, with credits including the Emmy® Award-winning hit reality series “Project Runway,” the new VH1 reality series “Mob Wives,” and the critically acclaimed HBO comedy/crime series “The No. 1 Ladies Detective Agency.”  The company is producing two “Project Runway” spinoffs, “Project Runway: Masters” and “Project Runway: Accessories,” which are expected to debut in 2011.  The company currently has 17 series in different stages of development, including: “Marco Polo,” a scripted historical series about the great explorer; “The Nanny Diaries,” based on the hit book; and “The Mad Ones,” adapted from the Mafia novel of the same name.