Press Release from Imira Entertainment
Barcelona, 23 September 2011: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, Enne Entertainment Studios and Spanish broadcaster RTVE are pleased to announce that DQ Entertainment has joined as co-production partner on new 3D animated series Escape Hockey.
Aimed at 6-12 year olds and created by Enne Entertainment Studios, Escape Hockey (26x26’) www.escapehockey.com
is a blend of comedy and space adventure that tells the story of Dan, who is abducted along with his friends to the planet named Plutonium. The only way for him to go back home is to win the great Escape Hockey Tournament, the biggest sporting event in the galaxy, where the most dangerous inmates battle it out for the ultimate prize. Their freedom!
The series will be produced in the innovative “Watch & Play” format that combines animation with videogames that are integrated in each chapter allowing kids real-time interactivity. This format, developed and registered by ENNE, will be available on all internet connected devices. Broadcasters will be able to engage with audiences not only in their regular programming but also via content available on their online platforms. This will help maximize the interactive potential of the web offering including socialization and community creation around the series.
Imira is handling worldwide sales for the series, and will be showcasing it at MIPCOM.
Sergi Reitg, CEO of Imira Entertainment: “We’re very happy to have DQE on board as a co-production partner for Escape Hockey, joining the strong team already in place at Imira, Enne and TVE. We’ve had a fantastic initial response to the show and its unique and innovative cross-media ‘Watch and Play’ format which we hope will revolutionize the viewing experience for kids.”
Tapaas Chakravarti, CEO & Chairman DQE: "We are delighted to partner with Imira and Enne Entertainment on this unique and action packed series. The watch and play format will be a great attraction for the children viewing the series. We are sure that the combined synergies of DQE, Imira & Enne Animation will make Escape Hockey a great success worldwide”.
Guillermo Velasco, Business Director at Enne Entertainment Studios and Executive Producer of the series pointed out that “We could never imagined we would have such great co-producers on board. Imira, DQE and TVE have been very passionate about the concept of the series and the added value that ‘Watch & Play’ offers to the market. We are very optimistic regarding the acceptance of other broadcasters to this innovative series”.
About Imira Entertainment
Barcelona, Madrid and Vitoria based Imira Entertainment www.imiraentertainment.com
is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 4,000 half hours of premium kids programs, including animated feature films.