Press Release from Target Entertainment
London: Leading rights management company Target Entertainment has won the global distribution rights to Monster Animation’s ground-breaking new 2D animation Punky and will be launching the property at MIPCOM Junior this October.
Created by Lindsay J. Sedgwick and produced by Monster Animation’s Gerard O’ Rourke, Punky (20 x 7’) is the world’s first ever animated cartoon featuring a lead character with Down Syndrome. It is written by Andrew Brenner, creator and writer of Humf.
The series is already gaining rave reviews from its RTE airing and winning plaudits with children and parents globally for its inclusive, progressive and upbeat take on the life of a regular little girl... who just happens to have Down Syndrome.
Like any other six year old Punky is just a fun-loving little girl who lives with her mum, big brother Con, Cranky, her grandmother and her pet dog Rufus and makes sense of the world in her own way.
Reviews to date predict that Punky is certain to win an army of international fans... not because of her super cute hairstyle or her mischeviousness, but because of her lionhearted humanity to all regardless of age or ability.
Gerard O’ Rourke, Punky’s producer talks about his passion for the project and why he chose Target as global distributor: “We wanted this series to sit in the middle of any pre-school block anywhere in the world and let viewers discover that Punky is a great child but also happens to have a disability, they see the character not the disability. Punky is not a Down Syndrome person, but a person with Down Syndrome. If we can pass this message to our next generation through Punky then we have created a very worthwile TV series.
“Target Entertainment and in particular Alison Rayson fully understand how important a series like this can be and we know they will communicate this message to all broadcast mediums worldwide.”
Alison Rayson, Target’s CEO reveals why the series is so special to her: “When I first saw Punky I felt an immediate connection to her because of my own son Jack who also has Down Syndrome and is 3 and a half. I have been thinking for some time about how Target could become involved in an animated show with a lead character that had Down Syndrome and it seems like fate that a colleague one day last year asked me if I had heard about Monster’s new show Punky.
“Down Syndrome is a much misunderstood genetic condition that affects around 5.8 million people worldwide today. It is not an illness nor is it something that one suffers with... like anyone without the condition children with Down Syndrome have more in common with their parents than they do with other children with Down Syndrome. Children with Down Syndrome globally now have healthy fulfilling lives in most countries integrated in mainstream schools and achieving incredible results. There are still countries however where a child with Down Syndrome or any disability is marginalized and mistreated and that’s just not acceptable. Our imperative with Punky then is not just a commercial one for Target, but also a Charitable one. We will be donating half of our sales commissions to Down Syndrome Education International which pioneer inclusion at schools for all children with Down Syndrome. We want Punky to become a global ambassador for Down Syndrome and for all children with learning difficulties worldwide, breaking down old fashioned and negative stereotypes and championing the joy of individuality.”
Since its inception in 1998 as an independent distributor, Target Entertainment has grown into one of Europe’s most successful rights management businesses. Target’s enviable catalogue of rights features approximately 4,000 hours of vibrant, quality programming across drama, comedy, entertainment, factual and kids programming.
With a proven track record representing key independent producers, Target’s multi-lingual, territory specific and target-driven distribution department’s first-rate knowledge of the international TV landscape brings with it an enviable competitive advantage.
A pioneering and dynamic company, Target also has a licensing department and home entertainment division to maximise commercial returns for all parties and build global brands.
In August 2010, Target was acquired by The Metrodome Group.
More about Metrodome Group PLC:
Metrodome Group PLC is an AIM-listed holding company which owns Metrodome Distribution and Target Entertainment.
Metrodome Group PLC is actively looking at further merger and acquisition deals, and has announced its intention to move into international film sales. Metrodome Group PLC plans to offer producers and rights owners a one-stop shop for international exploitation of their product, whilst continuing to expand its own production ambitions.
Metrodome Distribution is one of the leading independent film distributors in the UK, acquiring films and other product for exploitation in cinemas, on DVD & VOD, and via broadcast. Metrodome Distribution is also active in co-production, with its first two feature films slated for release in 2011, and has a first look deal with film production company Neon Park.
Target Entertainment is a leading international rights management business, representing producers and content owners across different genres and across all media and non-broadcast platforms. Clients include Living TV Group, MTV, BBC, Sony Computer Entertainment Europe and Chapman Entertainment.
Metrodome Distribution and Target Entertainment, wholly owned subsidiaries of Metrodome Group PLC, boast combined annual revenues of over £20 million.