CBeebies Premieres New Series in September
Press Release from BBC
Miami, Florida (September 1, 2010) – CBeebies, BBC’s pre-school brand, is premiering this month a new season of Garth & Bev (El Mundo Mágico de Garth y Bev) and introducing its newest series, Everything’s Rosie (El Mundo de Rosie) in the US Hispanic market.
With the objective of satisfying the needs of this little yet large audience, CBeebies will premiere on September 6th the new series Everything’s Rosie. Targeting three to six-year olds, the program is a stunning HD CGI animated series where Rosie, a positive-thinking, bright and enthusiastic role model for preschoolers, with her endearing group of colorful friends, embarks on a journey of fun and discovery whilst learning important values and life lessons along the way. The series promotes 'Fun and Fulfilment through Friendship' and is packed with humour, play and a real sense of adventure.
CBeebies will also debut on September 20th a new season of the acclaimed preschool series Garth & Bev, where the brother and sister duo are like any other seven and five year-olds, apart from the fact that they live in the Bronze Age and can time-travel! Garth and Bev's grandfather, Lir, is a mystical druid who is able to conjure up a Time Spiral, which can take them anywhere, in any time. However, Lir insists that they must discover something new before they are able to use the Time Spiral, and as such they are able to compare their own discoveries with others throughout history. Surprised inventors and creators find that just at the moment of their discovery, two young children appear, armed with lots of questions!
“With these new series we are aiming to stimulate children’s creativity and foster their imagination,” commented Dan Salerno, VP of Programming for Latin America and the US Hispanic market. “Developing a child’s imagination as they grow is crucial. For example, when little tykes make up stories and the characters are a result of their imagination, they are developing both social and verbal skills. Additionally, putting themselves in the leading role of their own story forces them to think creatively, look for solutions to problems or hurdles, and make decisions.”
The first season of Garth & Bev, together with the premieres of Nina & the Neurons (June) and Finley the Fire Engine (July), achieved a higher rating than other already established series in the market amongst children age four to eleven and housewives+.
“Within two years of our launch CBeebies has become an attractive alternative for family entertainment, offering a wide selection of formats with safe and engaging content,” added Salerno.
CBeebies’ programming, including animation, storytelling, puppets, and live action engages children in a fun and safe learn through play experience utilizing exercise, reading, drawing, numbers, and the use of the imagination.