Following their recent U.S. announcement, Cartoon Network and Nelvana Enterprises have entered into a relationship to support their new anime property, BAKUGAN, the companies announced Friday.
Through the agreement, Cartoon Network will serve as the brand's licensing agent for the non-toy related categories across Europe and Africa.
Since its inception in 2006, the property, which is a co-production from Nelvana Enterprises, Spin Master, Sega Toys, TMS Entertainment, Japan Vistec and Sega, with animation by Japan Vistec and TMS Entertainment, has become a broadcast and consumer products phenomenon in both Japan and Canada.
With Spin Master as master toy partner, Cartoon Network will work to create a comprehensive consumer products program by adding a series of key categories.
The BAKUGAN television series will launch in the U.K. on Cartoon Network in 2008 and will subsequently roll out across the rest of the EMEA territories.
A character-rich animated series aimed at boys ages 6 to 11, it follows the adventures of Dan and his fellow Battle Brawlers as they use strategy and skill to unleash their Bakugan power and save Vestroia and Earth from destruction.