French broadcaster Canal+ has acquired all broadcast rights -- including pay TV, cable TV, Internet and mobile -- to distributor BRB Internacional's devilish animation series THE IMP. Canal+ will also act as the licensing agent in France.
Produced by Red Kite, Screen 21, and TVC, THE IMP (65x90) is a comedy produced in black-and-white HD3D targeted at young adults. Winner of the MIPCOM Jr. Licensing Challenge, THE IMP has been specifically designed to easily adapt to new multimedia formats, as well as to more traditional products such as toys, textile, stationery, etc.
THE IMP is currently available in Spain on TVC and in the USA on Cartoon Network, and will also be seen this year on YTV in Canada. The commercial exploitation of the official website and the merchandising and licensing program will begin in the next few weeks.