UPN To Drop Kids Block
Created 10/21/2002 - 23:00
ELECTRONIC MEDIA ONLINE is reporting that U.S. broadcast network UPN will be dropping Disney's two-hour animated block beginning in 2003, opting instead to give the time slots back to stations. The kids' block airs weekdays on various UPN affiliates and features such series as DIGIMON and DISNEY'S RECESS. Disney has been programming the block since 1999. The two-hour slot will likely be handed back to affiliates for syndicated or local programming, effectively removing at least one network from the broadcast 'toon wars. According to Electronic Media's source, the block's long-time primary sponsor Kellogg's is expecting the cancellation and may begin looking for a new sponsorship opportunity.