files/pictures/picture-35.jpgTake-Two Interactive Software Inc. announced the formation of 2K Play, a new publishing label dedicated to casual gaming. As part of the 2K Play initiative, Take-Two also announced an expansive new handheld and console videogame licensing agreement with Nickelodeon, a partnership involving properties including Nick Jr. preschool television hits, DORA THE EXPLORER and GO, DIEGO, GO!
DORA THE EXPLORER and GO, DIEGO, GO! will be the first titles under the new 2K Play label and will be released this fall in North America.
"We welcome our new partnership with 2K Play," said Shaul Olmert, VP/Digital Media products for Nickelodeon and MTVN Kids and Family Group. "This is the first time GO, DIEGO, GO! is coming to handheld and console systems and will mark DORA THE EXPLORER's debut on the popular Nintendo DS system. We are excited to welcome 2K Play into our growing family of innovative digital products."
2K Play joins leading publishing labels 2K Games and 2K Sports as a new division in the 2K portfolio. The new label will absorb Take-Two's Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular DEAL OR NO DEAL franchise.
"The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products," said Christoph Hartmann, President of 2K. "It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer."
Additional information regarding the 2K Play lineup of games will be available in the coming months.
Headquartered in New York City, Take-Two Interactive Software Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation, PlayStation 2 and PlayStation 3, PSP, Xbox and Xbox 360, Wii, Nintendo GameCube, Nintendo DS and Game Boy Advance. The company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more information, visit www.take2games.com