Sony Pictures Entertainment Renames Television Operations
Created 09/19/2002 - 23:00
Capitalizing on the name-recognition of the Sony brand, the company announced that it will be renaming its domestic and international television divisions. Columbia TriStar Domestic Television (CTDT) and Columbia TriStar International Television (CTIT) will now operate under the names Sony Pictures Television (SPT) and Sony Pictures Television International (SPTI), respectively. "By more closely aligning our television operations with the Sony name, we will be able to leverage the power of one of the worlds most recognized and respected brands," said John Calley, Chairman and CEO of Sony Pictures Entertainment. "This move further enforces our commitment to television production, distribution and syndication around the world." Sony Pictures Television current programming includes the animated series JACKIE CHAN ADVENTURES, HAROLD AND THE PURPLE CRAYON and DRAGON TALES and the upcoming animated projects SPIDER-MAN (MTV) and STUART LITTLE (HBO Family).