New York, NY -- Nickelodeon and FLüD announced a partnership to create a series of limited-edition t-shirts and watches inspired by Teenage Mutant Ninja Turtles . The line features interpretive designs by artists including Ron English, one of New York’s most prolific artists. All pieces from this collection are available now via FLüD’s online shop  and finer boutiques nationwide.
“We are thrilled to partner with FLüD to develop Teenage Mutant Ninja Turtles products,” said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon Consumer Products. “Not only are we combining our two iconic brands, but we have the opportunity to work with amazing and influential artists like Ron English to develop visually stimulating and memorable pieces.”
Each watch features an over-sized face with a Teenage Mutant Ninja Turtles graphic and a graffiti-style logo on the band. The launch is also joined by the release of four graphic Tees carrying a similar motif.
“Ron English is a legend, and the Teenage Mutant Ninja Turtles had every kid in the 1980s dreaming of turning into a turtle – and I'm sure they had pet sales for turtles flying through the roof too!,” said Doug Cohen, Founder and CEO, FLüD Watches. “Being able to see a legendary artist put his spin on an iconic creation like Teenage Mutant Ninja Turtles is absolutely crazy – and being able to have the canvas he uses for it be a FLüD watch, is just an honor.”
Nickelodeon’s Teenage Mutant Ninja Turtles premiered on Sept. 29 to 3.9 million viewers and has since grown in its audience double-digits. The 26-episode, half-hour action-comedy series breathes new life into the wildly popular band of reptile brothers played by Jason Biggs (American Pie) as “Leonardo,” Rob Paulsen (Planet Sheen) as “Donatello” (Paulsen also voiced the original “Raphael” from 1987-1996 in the very first TMNT series), Greg Cipes (Teen Titans) as “Michelangelo” and Sean Astin (Lord of the Rings) as “Raphael,” . The series airs regularly on Saturdays at 11:00 a.m. (ET/PT).