Macromedia, the industry leader in web design and web graphics tool
development, announced several moves and agreements which gear the
company toward taking e-commerce to a new level, and making Macromedia a
central part of this growing sector's evolution. The company unveiled its
eBusiness Infrastructure strategy, i.e. plans to provide 'solutions' for
content creation, management, personalisation and management of Extranet
and Internet sites.
The company also made several other significant announcements, most notably
that it has signed a deal to merge with Andromedia, a leading E-commerce
software developer. Also among this startling news, details of Macromedia
forming 'alliances' with USWeb/CKS, iXL, and BroadVision -- all of whom
will be working with Macromedia to provide more complete web and e-commerce
Clearly, Macromedia is positioning itself to become a market leader in
providing, not only graphics and design tools, but also software tools to
E-Businesses. And why not? Combine the design flexibility of Macromedia
Dreamweaver and the amazing graphics features in Flash and Fireworks with
the ability to build a complete working, and most importantly, interactive
online store, and we might actually see an e-commerce/web design solution
that really is just that -- a solution.
Read more about Macromedia's products in Animation World Magazine:
If you want to post animations on the Internet then you need to become
familiar with Macromedia Flash. In "How to Animate the Web"
does the introductions in a very useful "how to."
Jeff Williams reviews Macromedia's Dreamweaver/Fireworks Studio and tells
us about the latest in web designing tools with the release of Dreamweaver
2 and Fireworks 2 in "Macromedia's Latest: Making the Web Easy..."