London -- Ludorum, a leading specialist in the creation of global pre-school children's IP, including pre-school property Chuggington, announced three UK promotions which are effective immediately.
Natalie Setton has been promoted from International Sales & Licensing Manager to Head of International Sales. Natalie will manage Ludorum’s international sales operations with particular emphasis on its Asian operations. Natalie joined Ludorum in 2008 from TV Loonland where she held the position of Sales Executive for Asia.
Dawn Bushnell has been promoted from Product Development and Approval Manager to Senior Product Development and Approval Manager. Dawn will be working closely with TOMY to ensure that all future toy product development best reflects the new creative and marketing directions Ludorum is implementing for Chuggington. Dawn joined Ludorum in 2009 following three years at HIT Entertainment working across international territories for all brands including Thomas & Friends. Dawn’s qualifications include a BA Hons in Product Design, specializing in toy design. In 2004 she entered and won the Ideal Home Concept Product Design Award.
Laura Bond has been promoted from Associate Product Development and Approval Manager to Brand Executive. Laura will continue to support Dawn Bushnell in product development and will also report into Natalie Setton with brand management responsibilities for European markets including Hungary, Poland, Czech Republic, Romania, Latvia, Lithuania and Estonia. Laura joined Ludorum in 2010 as Creative Coordinator.
Commenting on today’s announcement, Rob Lawes, CEO said: “I am delighted to have promoted Natalie, Dawn and Laura. These appointments come at an exciting time in our company’s continued development with Chuggington enjoying considerable success internationally. Their knowledge and experience has been invaluable in building Chuggington into the successful global brand it is today and I look forward to working with them and the experienced team at Ludorum as we expand our activities in territories around the world.”