Harvey coasts with Landmark
By rdemott2
Created 11/25/1999 - 01:00
files/pictures/picture-35.jpgThe Harvey Entertainment Company has partnered with Landmark Entertainment
Group to create themed attractions from Harvey's cast of classic toons. Toons like
CASPER, THE FRIENDLY GHOST, RICHIE RICH, LITTLE AUDREY, and WENDY THE GOOD
WITCH will be the spark of ingenuity behind several location-based entertainment
centers. Landmark's past film-inspired rides include STAR TREK: THE EXPERIENCE,
JURASSIC PARK: THE RIDE, and TERMINATOR 2: 3D. Tony Christopher, CEO of
Landmark Entertainment Group believes, "Families are looking for entertaining things
to do with their kids. We believe that the formation of a mini-theme park
based on the beloved Harvey characters fills a niche in the marketplace."
After recently reporting a third quarter net loss, this new venture could
be a great boost for Harvey Entertainment.
Read more about T2: 3D in the December issue of Animation World Magazine.
