files/pictures/picture-35.jpgThe Campaign for a Commercial Free Childhood has requested the FCC stop Nicktoons from airing ZEVO-3, which started as a marketing tool for Skechers shoes, according to The Hollywood Reporter.
The advocacy group believes that if the show were let to air it would set a precedent making it okay for other spokes-characters like Ronald McDonald or Tony the Tiger to have their own programs.
The show follows a group of superheroes battling villains in New Eden City. While the series, set to air on Oct. 11, has no reference to Skechers shoes, the characters were first used in promo cartoons included in shoeboxes.
The group believes the show goes against the FCC's 12 minutes of commercials limit during kids programming, as well as crossing the clear line between the show and ads.