Press release from Gravity:
New York and Los Angeles – The Television Division at Gravity  was responsible for creating the branded design for the newly launched Virgin Produced In-Flight TV Channel that recently debuted on Virgin America airlines. Zviah Eldar, CEO/Chief Creative Officer for Gravity, made the announcement.
Spearheaded by Gravity’s Creative Director, Alex Postelnicu, Gravity’s work involved producing the initial, branded, motion identity for the new Virgin Produced network. Gravity was charged with coming up with an original, modern, “brash” look and feel for the motion graphics that would introduce airline passengers -- watching their respective, award-winning “Red” Interactive Environment screens -- to the Virgin Produced programmed content.
Integrating Virgin’s famous logo/brand palette of red, white and silver tones with a hint of purple, Gravity developed a unique look for Virgin’s new TV network, which is called Channel 11, on board Virgin America. The graphics inform viewers about the offerings of the new channel, which provides three hour programming blocks comprised of fresh lifestyle, music, comedy and travel content. Gravity also designed the graphic interstitials, which are seen in between these individual segments and will be updated every two months to maintain its fresh appeal.
Karin Levinson, Gravity’s Executive Vice President of Features and Television, said, “We had the great pleasure of working with Jason Felts and the Virgin Produced team in creating the design for their new onboard channel. We’re excited at the prospect of continuing our collaboration with them on this endeavor."