Suite Upgrade for Sample Tools Included in 2011 Versions

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Craft Animations Offers Complete Suite Upgrade for Sample Tools Included in 2011 Versions of Autodesk 3ds Max and Softimage

Press Release from Craft Animation

Provides Full Suite of Real-time Animation Tools to Enhance Creative Opportunities for 3D and Game Artists; Nearly 40 Percent Discount Offered to Autodesk Users

Gothenburg, Sweden - June 29, 2010 - Providing an opportunity for artists and game designers to enhance the sample Craft Director Studio (CDS) tools integrated within the 2011 versions of Autodesk 3ds Max, Autodesk 3ds Max Design and Autodesk Softimage software; Craft

Animations announces the discounted availability of the complete CDS tool suite

From now through Sept. 30, 2010, all artists utilizing 3ds Max 2011 or Softimage 2011 are encouraged to visit www.craftanimations.com [1] to take advantage of a nearly 40 percent CDS discount.

"The promotional tools included on the Autodesk 2011 Installation DVDs are simply a taste of what artists may experience by utilizing the complete CDS suite," explains Craft Animations Founder and CEO Deborah Lygonis. "With this upgrade, 3D artists and game animators will gain a more complete opportunity to amplify creativity, quality and overall realism while experiencing lowered production times."

Used by widely recognized gaming and visual effects companies including Pixar, Digital Dimension, Electronic Arts and NAMCO BANDAI, the complete CDS suite includes nine specialized virtual cameras and seven vehicle tools that increase interactive control and simulation, and provides the ability to enhance cinematics through a modular, configurable system that replicates a specific rig's animation within a given project. 3D artists may literally "drive" a vehicle, or "direct" a camera within the creative environment, garnering a more realistic effect in less time.

The promotional CDS tools included on the Installation DVDs shipped with 3ds Max 2011, 3ds Max Design 2011 and Softimage 2011 software includes the Craft SoftMotionCam [2],

Craft ObserverCam [3], Craft MultiStateCam [4], Craft HumanizerCam [5], as well as four Craft Pre-rigged Models. For further information regarding Autodesk software applications, please visit www.autodesk.com [6].

Craft Animations will showcase the complete CDS suite at SIGGRAPH 2010, taking place from July 25-29 in Los Angeles. Demonstrations will be available within the Autodesk (#500) and Craft Animations booths (#901). For more about Craft Director Studio, additional CDS Editions or SIGGRAPH events, please visit www.craftanimations.com [1].

Pricing and Availability

Regularly priced at $4,970 USD, the complete CDS suite is now available to users of 2011 versions of 3ds Max and Softimage for $3,000 USD through Sept. 30, 2010. To obtain this discount, users must contact Craft Animations via sales@craftanimations.com [7] or +46 31 352 29 80, or outreach to their local reseller, and provide proof of Autodesk 2011 purchase.

About Craft Animations

Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™ AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Studio™. Based on cutting-edge research in autonomous control systems, Craft Director Studio and its add-ons simulate the complex physical behavior of cameras and 3D vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies worldwide such as Disney, Pixar, Namco Bandai, Lockheed Martin, Ford and Toyota; Craft Director Studio streamlines production, enhances realism and increases creativity for users in the visual effects, game development, forensic reconstruction, military and defense, and architectural design industries.

For more information, please visit www.craftanimations.com [1].