Cookie Jar Education Acquires Kingsley & Fiesta Brands
Created 06/01/2005 - 23:00
files/pictures/picture-35.jpgCookie Jar Education has acquired the Kingsley and Fiesta lines of ESL (English as a second language) and SSL (Spanish as a second language) books and education materials from San Diego, California-based Kingsley Publishing, the publisher responsible for the development of the properties.
Kingsley and Fiesta will be maintained under the Cookie Jar Education umbrella of educational businesses, which includes Carson-Dellosa Publishing, HighReach Learning and Rainbow Bridge Publishing. Kingsley Publishing principal Susan Brown will work exclusively with the Carson-Dellosa team and continue leading Kingsley and Fiesta development through Carson-Dellosa.
The Kingsley brand is an important addition to our recently launched school initiative given the need for quality ESL and SSL products in the schools and Fiesta represents a compelling product line for the dealer, trade and parent markets. This collection of quality products, combined with the Carson-Dellosa sales reach will allow this transaction to show sizeable and immediate growth, said Michael Hirsh, ceo of the Cookie Jar group of companies.
I am excited about working with the Carson-Dellosa team and the potential of the Kingsley and Fiesta lines under the Carson-Dellosa banner, said Brown. These products serve a growing niche in the schools and other markets and provide a strong addition to the Carson-Dellosa line-up of products.
The Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. The Cookie Jar Groups products reflect its commitment to provide the best in childrens published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in Teletoon Canada Inc., Canadas only all animation broadcaster.
Cookie Jar Education Inc., the educational arm of The Cookie Jar Group, includes Carson-Dellosa Publishing, HighReach Learning and recently acquired Rainbow Bridge Publishing. Carson-Dellosa is one of the largest providers of supplemental education materials in the US, reaching nearly 2 million teachers with a wide array of books, classroom decoratives, puzzles and games, toys, science kits, flash cards, manipulatives and more. HighReach Learning reaches daycare providers and Head Start centers with curriculum as a direct supplier of early childhood materials for children three months to seven years of age. Rainbow Bridge provides quality summer workbooks to parents through the trade and mass markets.
Cookie Jar Ent. Inc., The Cookie Jar Groups entertainment operation, is a leading global, independent producer and marketing and brand manager of such renowned childrens properties as ARTHUR and CAILLOU. Combining globally-renowned intellectual properties with an industry-recognized management, Cookie Jar Ent. Inc. is a market-driven, brand-building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and families worldwide.