Cartoon Network Set to Roll Out First Regional HD Kids’ Channel in Asia
Created 10/31/2011 - 09:08
files/pictures/picture-35.jpgPress Release from Cartoon Network
CASBAA, HONG KONG (October 31, 2011) Cartoon Network, the leading kids’ entertainment channel in Asia, today announced its new dedicated HD channel, the first amongst kids’ broadcasters in the region.
Rolling out initially in South East Asia from January 2012, Cartoon Network HD will offer the ultimate TV viewing experience in native HD that includes a line up of the channel’s best original and acquired content. This includes the award-winning new series The Amazing World of Gumball, global phenomenon Ben 10, Chowder and perennial favourites Scooby Doo and Looney Tunes.
Cartoon Network’s move into the HD arena coincides with its recent regional brand refresh and the debut of its new tagline, “It’s a Fun Thing”, designed to reflect the multidimensional aspects of kids' lives today.
“Kids across Asia are increasingly sophisticated in their media consumption habits and Cartoon Network HD is set to become the benchmark for the TV viewing experience. HD opens up a crisper and more vivid world of animation that's truly captivating,” said Sunny Saha, Senior Vice President and General Manager, Turner Broadcasting System Asia Pacific, Inc.
The HD roll out also presents an unprecedented opportunity for cable operators across Asia. ”Cartoon Network HD will help support a new audience segment focused on families, presenting a significant subscription marketing opportunity. The launch marks the first time that a kids’ channel will be included as part of an HD subscription package,” said Saha.
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, The Amazing World of Gumball, Generator Rex, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in over 63 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly five million unique visitors a month.
Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.