The Department , a resource-driven production services company launches this week. Founded by Executive Producer Byron Fitts, a trusted producer for nearly a decade, The Department serves the ever-changing creative needs of advertising agencies, clients, production companies and directors worldwide. The company’s inaugural project is a campaign via Latinworks.
“I’ve collaborated with Byron on numerous projects and trust him to deliver on all levels, from creative to budget,” says Norberto Zylberberg, SVP, Group Creative & Development Director at Latinworks. “The Department is an elaboration on that experience – a new/old partner that will keep helping us out, delivering great work to our clients.”
The Department produces broadcast work domestically and internationally, on stage or location, with resources that include casting, scouting, and producing HD digital or film formats for broadcast and web content. As part of its custom approach, the company’s strategic relationships with post, VFX services and music composition provide solutions beyond the scope of traditional production services.
“Our model is versatility so that we can be integrated into the process to serve a direct need,” expands Byron Fitts. “Whatever the concept requires we can source, from production through post. Instead of carrying a set roster of directors, we connect talent based on need, content, and creative. It is in the company’s DNA that directors and agencies alike will find a true partner in The Department.”
The new company is the culmination of Byron Fitts’ experience and the natural next step for the respected producer known for his expansive knowledge of all facets of production. Over the years, Byron Fitts has produced hundreds of commercials for national brands including The Home Depot, RAM, Charter Communications, McDonald's, WaWa, Toyota, Rhapsody, Time Warner Cable, Comcast, Church's, and Prestone, among others. He is also former broadcast producer for advertising agency The Richards Group, and the current president of the AICP's Southwest Chapter. Via these experiences, Fitts garnered a deep understanding of both agency and production needs, and developed The Department to serve the demands of the multi-platform advertising landscape.
“My first love is finding solutions for the creative and logistical puzzles in each production,” says Fitts. “That drive, to operate with integrity, to be a valued and trusted resource to clients, agency and the production community is the backbone of The Department model. Our goal is to make life easier for clients no matter the scale or scope of the production.”
Source: The Department